Joan Rojas is a name you might have not heard before. This Catalan businessman was born to change things. Away from everything common and a good friend of obstacles, Joan always chose an alternative path. By doing that, he was able to make a difference. And the road goes on.
The origins of BUFF®
Around 1991, Joan was already a passionate motorcyclist, in love with the feeling of freedom he had when riding his motorbike around the roads of Igualada. It was then when he realized his army neck warmer was not enough to keep the cold away while being comfortable to wear.
The day came when Joan decided he wanted to create exactly what he needed. Day after day, he worked at his family’s textile factory in Igualada drawing, thinking and chasing the product he needed. And it finally arrived: a seamless tubular garment made of microfiber.