"The light bulb went on in 2010, after leaning against a wet surface while painting the interior of a home. Cleaning up after a long day, the white stripe of paint, which transferred from the wall to my arm, was relentless in its removal. Seeking some fresh air, I stepped out for a run. As the evening turned dark and the roads became busier, I noticed the extra brilliance which that white stripe of paint seemed to give me. Now resembled in our brush stroke branding, that stripe of paint turned into an idea inspiring the development of our first product, SAFETY SKIN® Reflective Skin Spread."